Unilever was not an official sponsor of the 2014 World Cup. So to promote their deodorant and anti dandruff shampoo, Rexona and Clear, we decided the best time to do so is not during the matches, but the morning after. Because of the time difference between Rio de Janeiro and Kuala Lumpur, Malaysian fans have to stay up late to watch the games. This meant they weren’t the freshest looking or sweetest smelling people in the morning. We call them the Football Zombies! And only Rexona and Clear can “save” them from this condition.