Domino’s Cheese Tarik

Domino's Pizza

The Cheese Tarik campaign proved to be a massive hit! A massive 260% engagement increase, 45.3% in ad recall, 25.7% life in product interest and 31.2% life in brand interest was observed. The campaign resulted in Domino’s running out of product and a 95% increase in delivery sign-ups during the campaign period. Sales value during the same period also increased by 336%!