The price hikes. The rising cost of living. The so-so economy. All these have left people’s wallets light and dry. Burger King wanted to save those wallets from shrinking further. So we came up with Burger King Weigh Your Wallet – a simple yet fun promo that was held at 3 outlets for 3 days. All customers had to do was place their wallets on the weighing scale. Vouchers were given based on the weight of their wallets. The lighter the people’s wallets, the better the vouchers they got. And the more they saved by spending less on great meals!