Lowe triumphs at UA&P Tambuli Awards with 9 wins Posted on

Tuesday, 19
th June 2012
Manila, Philippines
Lowe triumphs at UA&P Tambuli Awards with 9 wins
Lowe Asia Pacific walked off with 9 awards at this year’s UA&P Tambuli Awards, held in Manila. Lowe was
among the most awarded networks regionally at the awards.
Rupen Desai, Regional President, Lowe Asia-Pacific, says of the wins: “The Tambuli Awards reward not only the
business impact of campaigns, but also their genuine significance in building societal values. It strongly
resonates with Lowe’s philosophy of Populist Creativity that positively influences human behavior, on and
offline. This recognition by University of Asia & Pacific’s Tambuli Awards is very encouraging”
Lowe Malaysia won four of the nine awards for the network with two bronzes and two silvers for their brands
Carefree and Ikea. Commenting on the wins, Khairudin Rahim, Chairman Lowe Malaysia noted, “This is the
second year Lowe Malaysia has entered and won. This effectiveness award is truly unique as it recognizes
work that not only drives business results but also the betterment of people’s lives. We are thrilled to receive
recognition for our ideas that indeed changed human behavior”
Lowe Philippines picked up two golds for their campaigns for Alaska Corp. and Red Cross, and a bronze for
Neurogen. Leigh Reyes, President and CCO notes, “The Tambuli Awards recognize, in the words of Tourism
Secretary Mon Jimenez, advertising that doesn’t just build brands, but builds character. We are delighted to
have our work deemed gold-worthy. Not only that, but one of our agency’s client partners, Blen Fernando of
Alaska, won CMO of the Year. These are wins we are all proud of.”
Lowe’s tally for the evening was completed with two silver awards for Lowe Lintas India for their campaign
‘Pure Air Lovers Society (PALS)’ done for the client Suzlon Energy.
Now in its sixth year, the UA&P Tambuli Awards is the only global award that celebrates Integrated Marketing
Communications (IMC) effectiveness and the promotion of societal values in one award. It aims to fulfill two
objectives:
•To further the practice of profitable IMC through the analysis and measurement of corporate brand
investments and returns.
•To promote societal values through IMC.
– ENDS -For more press information, please contact Miah Tolha, Project Manager – PR, Lowe Asia Pacific on:
miah.tolha@mullenlowegroup.com
Editors notes:
List of Lowe’s winners from this year’s UA&P Tambuli Awards:
1. IKEA Baby Steps
Client: IKEA
Agency: Lowe Malaysia
Category: Best Advocacy Campaign
2. IKEA Baby Steps
Client: IKEA
Agency: Lowe Malaysia
Category: Best Insights and Strategic Thinking
3. Carefree Girl Talent Search
Client: Johnson & Johnson Sdn. Bhd.
Agency: Lowe Malaysia
Category: Best Teens Brand Campaign
4. Carefree Girl Talent Search
Client: Johnson & Johnson Sdn. Bhd.
Agency: Lowe Malaysia
Category: Best Insights and Strategic Thinking
5. Pure Air Lovers Society, The largest social cause community in India in the shortest time
Client: Suzlon Energy Ltd.
Agency: Lowe Lintas India
Category: Best Insights and Strategic Thinking
6. Pure Air Lovers Society, The largest social cause community in India in the shortest time
Client: Suzlon Energy Ltd.
Agency: Lowe Lintas India
Category: Best Innovative and Integrated Media Campaign
7. Walang Iwanan
Client: Philippine National Red Cross
Agency: Lowe Philippines
Category: Best Integrated Digital Program
8. Fight Nerve Aging!
Client: United Laboratories, Inc.
Agency: Lowe Philippines
Category: Best Insights and Strategic Thinking
9. Mas Summerap and Summer!
Client: Alaska Evaporada and Condensada
Agency: Lowe Philippines
Category: Best Innovative and Integrated Media Campaign
About Lowe Asia Pacific
Lowe + Partners is a network of advertising and communication agencies with presence in over 80 countries around the
world. A part of the Interpublic Group of Companies (NYSE: IPG), it partners leading global brands.
Lowe has been present in Asia-Pacific for over 70 years and now covers 15 countries in the region including Australia,
Bangladesh, China, Hong Kong, India, Indonesia, Japan, Malaysia, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan,
Thailand and Vietnam. In Asia-Pacific, Lowe is one of the top networks on both creativity and effectiveness in local regional
and global award shows including Cannes, Clio, One Show, Agency of the Year, Effie and the Asian Marketing Effectiveness
Awards. For details visit www.loweasiapacific.com
For more about the UA&P Tambuli Awards
Please visit http://tambuliawards.com/