Lowe Malaysia won big at the Marketing Excellence Awards, picking up 9 medals. In total, the agency collected 2 Gold, 2 Silver, 5 Bronze, with the coveted crown of ‘Marketer of the Year’ going to their client, Unilever.
The Marketing Excellence Awards is Malaysia’s premier award platform judged only by senior Marketers for excellence in Marketing Communications.
In 2014 there were 24 categories with over 400 entries across marketing disciplines.
Lowe Malaysia won in 9 categories of:
1: Excellence in Brand Strategy
Client: FrogAsia
Win: Bronze
2: Excellence in Consumer Insights
Client: Unilever Rexona Move
Win: Silver
Client: FrogAsia
Win: Bronze
3: Excellence in Digital Marketing
Client: Unilever Rexona Move
Win: Gold
4: Excellence in Marketing innovation
Client: Unilever Rexona Move
Win: Gold
5: Excellence in Mobile Marketing
Client: Unilever Rexona Move
Win: Bronze
6: Excellence in Direct Marketing
Client: FrogAsia
Win: Bronze
7: Excellence in CSR
Client: Unilever Rexona Move
Win: Silver
8: Excellence in Experiential Marketing
Client: Unilever Rexona Move
Win: Bronze