Lowe Malaysia secures yogen früz business Posted on

25 October 2012
Kuala Lumpur
Lowe Malaysia secures yogen früz business
Lowe Malaysia has landed a contract with Timeless Commitment Sdn Bhd, for frozen
yoghurt brand yogen früz.
The agency will initially drive countrywide, through-the-line communications for yogen früz,
to establish brand presence in Malaysia, and drive traffic to retail outlets. The work was
awarded following a credentials presentation.
Established in Canada in 1986, yogen früz is a world leader in its category, with over 1300
outlets operating across 35 countries. New venture Timeless Commitment Sdn Bhd holds
the master franchise for Yogen Früz across Malaysia and Brunei.
Pn Nurbaya Hamzah, Chief Executive Officer at Timeless Commitment Sdn Bhd comments:
“Lowe is a group of dynamic out-of-the-box thinkers that we love to collaborate with. We
see similar / familiar synergies in this partnership that will take us to the next levels in the
market. We are a new player in Malaysia, so there is no choice but to succeed.”
Mazuin Zin, Managing Director, Lowe Malaysia adds: “Lowe likes to be part of new ventures,
helping a company to grow and succeed. Our work with yogen früz provides us with an
exciting new challenge, which we very much look forward to. We hope that Lowe’s strength
in combining creativity and effectiveness will help robustly grow this new brand in
Malaysia.”
For more press information please contact Miah Tolha, Project Manager – PR Asia Pacific
at Lowe + Partners: miah.tolha@mullenlowegroup.comEditors’ notes:
About Lowe Malaysia
Lowe Malaysia, with 51 years of local heritage, is one of the country’s leading communications agencies. Lowe
works with leading companies including Unilever, Perodua, Etiqa, F&N Dairies, Spritzer and Jotun. Lowe
Malaysia partners leader brands. Today 17 out of the 29 brands or more Lowe handles are either number one
or two ranked market leaders. Known for its emphasis on effective as well as creative solutions, Lowe
Malaysia has been a consistent winner at creative and effectiveness award shows alike.
www.lowemalaysia.com
Lowe Malaysia is part of Lowe + Partners, a network of advertising and communication agencies with presence
in over 80 countries around the world. Lowe is part of the IPG group of companies, and has been present in
Asia-Pacific for over 70 years and now covers 15 countries in the region.
About Yogen Früz
yogen früz is committed to bringing you healthy and alternative frozen desserts with an uncompromising
commitment to quality and taste. yogen früz is halal and offers delicious, healthy and natural frozen yoghurt. It
is real yoghurt which contains probiotic culture & it is 98% fat free!
www.yogenfruz.com.my