The business of effecting change Posted on


Khairudin Rahim, managing director of Lowe & Partners Malaysia, joined McCann Erickson as a trainee account executive in 1975, handling Nestle Maggi’s “Cepat Dimasak, Sedap Dimakan” (Fast to Cook, Good to Eat) brand launch. Three years later, the Kedah native who hails from Yan joined Lintas Malaysia, now known as Lowe & Partners Malaysia. Since then, he has led the agency to local and international advertising wins at the Cannes, Spikes Asia, Asia-Pacific Advertising Festival (AdFest).