News

  • Posted on

    Adrian Sng takes full ownership of MullenLowe Malaysia

    MullenLowe Malaysia is changing ownership, following a management buyout which sees CEO Adrian Sng (pictured) obtaining full ownership of the business. The agency will be known as MullenLowe Sng & Partners Malaysia, effective immediately. The move provides greater agility for the operation in Malaysia to be more responsive to the needs of its clients and…

  • Posted on

    Marrybrown redefines meaning of ‘Korean hot chicks’ (not the ones in Gangnam)

    If you are a fan of chicken wings and Kpop, you are in for a treat. To draw attention to its latest Korean Hot Chicks Sensation menu, Marrybrown created a Kpop-inspired music video. The four girls in the video were singing and dancing to the lyrics, which read “Korean hot chicks are so hot wei. Not the…

  • Posted on

    Mak Cik Bawang makes her appearance in TM’s Raya ad

    Telekom Malaysia collaborates with MullenLowe Malaysia encouraging Malaysians to stop ‘membawang’ this Raya. MullenLowe Malaysia has launched an online film for Telekom Malaysia Berhad in celebration of Hari Raya Aidilfitri, titled ‘Mak Long Bawang’. Inspired by a true story, the online film shows what young Malaysians are facing every year when they’re home for Hari…

  • Posted on

    Tesco Malaysia reveals secret recipe to a tasty rendang: A Mother’s Touch

    MullenLowe Malaysia collaborates with Tesco Malaysia for Mother’s Day Everyone knows that food tastes best with a mother’s touch. Tesco Malaysia collaborates with MullenLowe Malaysia for Mother’s Day. The film titled ‘Rendang Siapa Tera’ tells a story of a cooking showdown between two sisters, each trying to prove who’s a better Rendang chef. It all…

  • Posted on

    Domino’s gets spicy with Samyeang Showdow

    MullenLowe Malaysia collaborates with Domino’s for their new K-pop sensation, The Samyeang Showdown   Alongside creative agency MullenLowe Malaysia, Domino’s Malaysia has launched a new international flavour in the Malaysian market featuring the Korean inspired menu for its limited-time-offer campaign called the Samyeang Showdown. The new campaign began with a teaser that aimed to excite Malaysian K-pop…

  • Posted on

    Adrian Sng Named Managing Director at MullenLowe Malaysia

    MullenLowe Malaysia has appointed former Saatchi & Saatchi Malaysia CEO Adrian Sng as its new managing director. Sng replaces former managing director Mazuin Zin who has decided to step down from her role to pursue other opportunities within the industry. Sng has over 20 years of industry experience, and brings with him rich leadership experience…

  • Posted on

    Lowe Malaysia and CLEAR create film drama to engage audiences to protect their true selves

    Lowe Malaysia and Unilever have come up with a novel and entertaining way to engage Malay audiences with the brand CLEAR: a film drama. Lowe Malaysia was given the task of engaging Malay women aged 18-35 with the CLEAR brand, including the latest product line ‘Sakura Fresh’ and CLEAR anti-dandruff Nutrium 10. Taking the brand…

  • Posted on

    Can Your Lions. Help Feed Nepal With Us

    MULLEN LOWE GROUP CHALLENGES GLOBAL CREATIVE COMMUNITY TO “CAN YOUR LIONS” TO HELP WITH HUNGER-RELIEF EFFORTS IN EARTHQUAKE-RAVAGED NEPAL Global Creative Agency Network Pledges to Donate the Monetary Replacement Value of Its Cannes Lions Statues to Nepal Earthquake Response Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement…

  • Posted on

    Lowe Displays Stellar Performance At A+M AOTY 2015

    It was a night to remember as Lowe Malaysia put up a strong defence, winning two silver awards for Creative Agency of the Year and Direct Marketing Agency of the Year, and two bronze awards for Mobile Marketing and Event Marketing Agency of the year respectively. Not only that, Lowe Malaysia took home the coveted…

  • Posted on

    Announcing The New MullenLowe Group

    Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group…

  • Posted on

    Lowe strikes two golds at MOB-EX Awards 2015

    Lowe Malaysia recently won two golds in a competition that was frequently dominated by Digital/Mobile Marketing Specialist companies or Media houses. A feat that further establishes Lowe Malaysia as a trusted Brand Marketing partner for any clients. The MOB-EX, Mobile Marketing awards, is the region’s premier mobile marketing awards. It was held in Singapore recently…

  • Posted on

    Lowe Goes On New High With Results Marketing

    (Marketingmagazine.com.my) – What do brand consultants do differently that makes them a clients’ preferred go-to team for all ‘Mission Critical’ business issues? Are advertising agencies in a position to reinvent themselves to be perceived amongst this consideration set? The Vision: These were the two questions that served as the guiding force behind the transformation of…

  • Posted on

    Lowe Malaysia Wins Big At Marketing Excellence Awards

    Lowe Malaysia won big at the Marketing Excellence Awards, picking up 9 medals. In total, the agency collected 2 Gold, 2 Silver, 5 Bronze, with the coveted crown of ‘Marketer of the Year’ going to their client, Unilever. The Marketing Excellence Awards is Malaysia’s premier award platform judged only by senior Marketers for excellence in Marketing Communications. In 2014 there were 24 categories…

  • Posted on

    Lowe Malaysia beefs up their client service team with Shukri Jai.

    Fresh from winning various awards in Singapore, Lowe Malaysia bags another good news after appointing Shukri Jai as client services director. Affectionately known as ‘Shuk’ by his industry peers, Shuk has held integral roles both in-agency and client-side in his 14-year career. Prior to joining Lowe Malaysia, Shuk was business unit head at NagaDDB. Read…

  • Posted on

    Five Wins for Lowe Malaysia at the Loyalty & Engagement Awards 2014

    1 Gold. 2 Silvers. 2 Bronzes. It was an amazing feat for Lowe Malaysia at the Loyalty & Engagement Awards 2014 in Singapore. This result demonstrated Lowe Malaysia’s ability to deliver excellent marketing decisions which were truly consumer-centric. Read more

  • Posted on

    Lowe’s Mazuin Zin is Malaysia’s First Winner of CMO Asia Women Leadership Awards

    Lowe Malaysia’s M.D., Mazuin Zin, has become the first Malaysian to be awarded at the CMO Asia Women Leadership Awards. Zin won not only the award for excellence in the Advertising & PR category, but also the special category Young Woman Leadership Award. Mazuin Zin comments: “I wasn’t expecting this, and it’s a great honour….

  • Posted on

    Lowe Malaysia brands new Shah Alam development Utropolis

    14 March 2013 Kuala Lumpur Lowe Malaysia brands new Shah Alam development Utropolis Lowe Malaysia, with client Paramount Property (Glenmarie) Sdn Bhd, has branded the forthcoming live, learn and play integrated development at Malaysia’s Shah Alam, Utropolis. Lowe Malaysia will be working on through-the-line communications throughout the phases of the development. The work was awarded…

  • Posted on

    Lowe Malaysia launches young women’s cancer awareness TVC for NCSM

    15 January 2013 Kuala Lumpur Lowe Malaysia launches young women’s cancer awareness TVC for NCSM Lowe Malaysia has created a TVC for the National Cancer Society of Malaysia (NCSM). The work is aimed at a new audience – young women – to increase their awareness of breast cancer. The film will be aired on nationwide…

  • Posted on

    Lowe Malaysia secures yogen früz business

    25 October 2012 Kuala Lumpur Lowe Malaysia secures yogen früz business Lowe Malaysia has landed a contract with Timeless Commitment Sdn Bhd, for frozen yoghurt brand yogen früz. The agency will initially drive countrywide, through-the-line communications for yogen früz, to establish brand presence in Malaysia, and drive traffic to retail outlets. The work was awarded…

  • Posted on

    Lowe Malaysia creates country’s first crowd-sourced web TV series, for Spritzer brand

    Lowe Malaysia has created the country’s first web TV series using viewer participation for its inspiration. “Spin TV” is a 10 part series for Spritzer’s new flavoured mineral water product Tinge. Read the rest of the article here…

  • Posted on

    Lowe triumphs at UA&P Tambuli Awards with 9 wins

    Tuesday, 19 th June 2012 Manila, Philippines Lowe triumphs at UA&P Tambuli Awards with 9 wins Lowe Asia Pacific walked off with 9 awards at this year’s UA&P Tambuli Awards, held in Manila. Lowe was among the most awarded networks regionally at the awards. Rupen Desai, Regional President, Lowe Asia-Pacific, says of the wins: “The…