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MullenLowe Sng & Partners MY bags 3 new accounts

MullenLowe Sng & Partners Malaysia has bagged a slew of accounts shortly after being bought outby CEO Adrian Sng (pictured) this month. Iskandar Investment, MCT and Etika’s Pepsi have all appointed the agency for creative duties. Iskandar Investment will work with the agency to launch “EduCity”, an education hub housing nine institutions that offer a variety…

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Adrian Sng takes full ownership of MullenLowe Malaysia

MullenLowe Malaysia is changing ownership, following a management buyout which sees CEO Adrian Sng (pictured) obtaining full ownership of the business. The agency will be known as MullenLowe Sng & Partners Malaysia, effective immediately. The move provides greater agility for the operation in Malaysia to be more responsive to the needs of its clients and…

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Marrybrown redefines meaning of ‘Korean hot chicks’ (not the ones in Gangnam)

If you are a fan of chicken wings and Kpop, you are in for a treat. To draw attention to its latest Korean Hot Chicks Sensation menu, Marrybrown created a Kpop-inspired music video. The four girls in the video were singing and dancing to the lyrics, which read “Korean hot chicks are so hot wei. Not the…

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Mak Cik Bawang makes her appearance in TM’s Raya ad

Telekom Malaysia collaborates with MullenLowe Malaysia encouraging Malaysians to stop ‘membawang’ this Raya. MullenLowe Malaysia has launched an online film for Telekom Malaysia Berhad in celebration of Hari Raya Aidilfitri, titled ‘Mak Long Bawang’. Inspired by a true story, the online film shows what young Malaysians are facing every year when they’re home for Hari…

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Tesco Malaysia reveals secret recipe to a tasty rendang: A Mother’s Touch

MullenLowe Malaysia collaborates with Tesco Malaysia for Mother’s Day Everyone knows that food tastes best with a mother’s touch. Tesco Malaysia collaborates with MullenLowe Malaysia for Mother’s Day. The film titled ‘Rendang Siapa Tera’ tells a story of a cooking showdown between two sisters, each trying to prove who’s a better Rendang chef. It all…

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Domino’s gets spicy with Samyeang Showdow

MullenLowe Malaysia collaborates with Domino’s for their new K-pop sensation, The Samyeang Showdown   Alongside creative agency MullenLowe Malaysia, Domino’s Malaysia has launched a new international flavour in the Malaysian market featuring the Korean inspired menu for its limited-time-offer campaign called the Samyeang Showdown. The new campaign began with a teaser that aimed to excite Malaysian K-pop…

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Adrian Sng Named Managing Director at MullenLowe Malaysia

MullenLowe Malaysia has appointed former Saatchi & Saatchi Malaysia CEO Adrian Sng as its new managing director. Sng replaces former managing director Mazuin Zin who has decided to step down from her role to pursue other opportunities within the industry. Sng has over 20 years of industry experience, and brings with him rich leadership experience…

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Lowe Malaysia and CLEAR create film drama to engage audiences to protect their true selves

Lowe Malaysia and Unilever have come up with a novel and entertaining way to engage Malay audiences with the brand CLEAR: a film drama. Lowe Malaysia was given the task of engaging Malay women aged 18-35 with the CLEAR brand, including the latest product line ‘Sakura Fresh’ and CLEAR anti-dandruff Nutrium 10. Taking the brand…

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Can Your Lions. Help Feed Nepal With Us

MULLEN LOWE GROUP CHALLENGES GLOBAL CREATIVE COMMUNITY TO “CAN YOUR LIONS” TO HELP WITH HUNGER-RELIEF EFFORTS IN EARTHQUAKE-RAVAGED NEPAL Global Creative Agency Network Pledges to Donate the Monetary Replacement Value of Its Cannes Lions Statues to Nepal Earthquake Response Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement…

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Lowe Displays Stellar Performance At A+M AOTY 2015

It was a night to remember as Lowe Malaysia put up a strong defence, winning two silver awards for Creative Agency of the Year and Direct Marketing Agency of the Year, and two bronze awards for Mobile Marketing and Event Marketing Agency of the year respectively. Not only that, Lowe Malaysia took home the coveted…

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Announcing The New MullenLowe Group

Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group…

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Lowe strikes two golds at MOB-EX Awards 2015

Lowe Malaysia recently won two golds in a competition that was frequently dominated by Digital/Mobile Marketing Specialist companies or Media houses. A feat that further establishes Lowe Malaysia as a trusted Brand Marketing partner for any clients. The MOB-EX, Mobile Marketing awards, is the region’s premier mobile marketing awards. It was held in Singapore recently…