In the times when >1% of branded apps can claim success, Rexona Move puts across a compelling uniquely Malaysian case of how technology [Digital/Social/Mobile] can be leveraged meaningfully. As the brand took a brave path of weaving 'Everyday Social Good' into the lives of its consumers to drive a long term meaningful engagement.In process, demonstrating that 'Business Effectiveness' can be driven by doing 'Social Good'.
The Campaign generated:
Created Average 10 mins/user/day of sweat moments in Malaysian woman's life for a period of over 90 days.
Increase in sales by 6.7% YOY